We were recently proud to visit the prestigious Marlborough College, where we had the opportunity to speak with students aged 13–15 about one of the most influential forces in their lives today - social media. Our founder, Matt, led a powerful and engaging session, drawing on lessons from elite sport to help students better understand the impact of their daily habits, both online and offline. By connecting the discipline and focus we've seen in high performance athletes with the challenges...

We were proud to once again support this year's PCA Rookie Camp, marking the 12th consecutive year we have been involved in delivering sessions as part of the programme. We are incredibly grateful to our long standing clients at the Professional Cricketers' Association for the continued trust they place in us to contribute to such an important stage in players' careers. The Rookie Camp is a core component of the PCA's Personal Development and Welfare Programme, designed to equip young...

Former footballer and Senior Consultant at B5, Shaun Whiter has recently shared a powerful personal story in The Telegraph, reflecting on how a life changing accident reshaped his future and how he now uses that experience to help others. Whiter’s article tells the story of a devastating hit and run crash that left him fighting for survival. Rather than allowing the tragedy to define him, he has channelled his experience into becoming a road safety advocate, working with young athletes to...