We were proud to once again support this year's PCA Rookie Camp, marking the 12th consecutive year we have been involved in delivering sessions as part of the programme. We are incredibly grateful to our long standing clients at the Professional Cricketers' Association for the continued trust they place in us to contribute to such an important stage in players' careers. The Rookie Camp is a core component of the PCA's Personal Development and Welfare Programme, designed to equip young...

Former footballer and Senior Consultant at B5, Shaun Whiter has recently shared a powerful personal story in The Telegraph, reflecting on how a life changing accident reshaped his future and how he now uses that experience to help others. Whiter’s article tells the story of a devastating hit and run crash that left him fighting for survival. Rather than allowing the tragedy to define him, he has channelled his experience into becoming a road safety advocate, working with young athletes to...

The name B5 comes from Fraser's shirt number (dedicated to his mum) and Matt's Grandad's tank, Bramble 5, the tank he commanded in World War Two as part of the liberation of Walcheren Island in the Netherlands on 31st October 1944. On 1st November 2025 Matt  attended the commemoration service on Walcheren Island with his dad, brother and son, to remember Frank and his comrades and to visit the tank which sits on the island as a tribute to the allied forces who landed that day. We have tried...