Fraser is a former professional footballer and one of the two founder directors of the firm.

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He began his playing career at Chelsea then Brentford before going on to play for AFC Wimbledon, Welling, Luton, Stevenage and Newport County, making over 200 appearances in total. 

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At the age of 28, Fraser was diagnosed with a heart condition and was forced to retire.

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Fraser draws from his personal experiences when working with the firm's sports clients to support education, knowledge, welfare and coaching. Player care is at the heart of everything that Fraser does and he has spoken up about what he would do differently if he had his time again as a footballer.

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He is an Ambassador for Alcohol Change UK and speaks, both in the media and with sports teams, about a the relationship players can develop with alcohol and other substances and behaviours.​ Many athletes look for a coping mechanism to deal with some of the difficulties a career can bring. Fraser has appeared on the radio a number of times including on Talk Sport most recently. He has also been quoted and interviewed for publications such as The i Paper. ​He has delivered a programme of positive and engaging sessions on his own alcohol journey to professionals in sport and in business including a programme to every professional squad in men's and women's cricket through the Professional Cricketers Association.

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He has also featured on The Sports Initiative, The Never Give Up Attitude, Talk Sport & Property and, of course, hosting the Football Journeys podcast. Fraser was also a guest on the Football Journeys podcast and opened up to Matt and Leigh about his journey through football and beyond.